Large-scale surveys are usually conducted by specialist organisations with expertise in social research. Reputable names operate to industry standards and will ensure that any work carried out on your behalf is ethical and operates to Best Practice standards.
Working together to commission a survey requires thought about what it is you want to find out. The questions that are posed – and the ones that are left out – will shape the data that emerges. Having a clear idea of what the purpose of the survey is will help decide what is asked and ensure that the responses are useful.
Working in partnership with the organisation supports this process and helps them to understand the context in which the research is being carried out.